Source:
Bloomberg
April 3 - Adolescents who get a heavy diet of music, television, magazines and movies are more likely to have sex at the ages of 14 to 16 years than those who have minimal exposure, said a study published in the journal Pediatrics
White 12- to 14-year-olds exposed to sex through the media were 2.2 times more likely to participate in early sexual activity than their peers who reported the lowest exposure to media, said the study in the April issue. Black teens, however, were more influenced by their parents' expectations and their friends' sexual behavior.
The study, in analyzing 170 songs, discovered 40 percent of the lyrics contained sexual content. Among the artists the adolescents listened to were Nelly, Ja Rule, Jay Z and Destiny's Child, said Jane Brown, chief researcher and a journalism professor at the University of North Carolina-Chapel Hill.
“In our analysis, movies and music were the most powerful influences,'' Brown said. “The media they're using doesn't always show up on the Top 10 lists. Most of the kids are listening to rap.''
The other media, magazines and television, had about 11 percent sexual content, she said, adding “The Simpson’s'' was the most popular television show.
“The main thing we've done is look beyond television. It's not only television; other media affect sexual behavior,'' Brown said.
The researchers interviewed 1,017 black and white adolescents from 14 middle schools in central North Carolina. Each teen was evaluated at age 12 to 14 years and once again two years later.
Five to Six Hours
Surveys cited by the study said white adolescents in the U.S. spent an average of five to six hours a day with some form of media that showed frequent, glamorized and consequence-free sexual activity and black youth spent even more time.
“Media is a powerful sex educator, but not always in the best interest of children,'' Brown said. “Desperate Housewives' could use condoms. Why not? On reality programs, let's get real. People do use condoms. What's missing in the media are the three Cs. Rarely is there a commitment, contraceptives or consequences.''
While the media used by black youths had more sexual content than media used by whites, the influence was less, which was a surprising aspect of the study, Brown said. Researchers said if they had started the study of black adolescents, who were more mature than their white peers in the sample, at an earlier age, they may have found more impact from the media.
`Significant Predictor'
“Parents were a significant predictor,'' Brown said. “If the teen knows what you think, your teen is less likely to have sex. Parents are more powerful for blacks. It may be because there is more talk about sexuality in the black culture. We all need to take more and healthier sexual information to teens.''
The authors said media literacy education for parents, and youth partnerships with youth-oriented media and physician education and intervention, provide opportunities to help reduce media's negative effects. The study is titled “Sexy Media Matters: Exposure to Sexual Content in Music, Movies, Television, and Magazines, Predicts Black and White Adolescent Sexual Behavior.''