The Vivid Entertainment Group is arguably the world's leading adult film company. Founded in 1984, Vivid pioneered the 'Vivid Girl' concept, under which top adult porn stars are signed to exclusive agreements that are styled on the old Hollywood contract system. This company focuses on high quality erotic film entertainment for the couples market. It has created wide brand-name awareness through its movies and through a licensing and marketing program that extends to advertising, apparel, book publishing, virility supplements, condoms, calendars and comic books. Vivid is a major supplier of content for pay-per-view networks in North America and internationally. The company also has a handful of best selling books.